The idea behind this design is to use only the elements within the Spar logo to compose the entire layout as follows:

- Hundreds of logos of the Spar fir tree have been used to make the image of the pepper (Note: The details of the design are not very clear because of the 72 dpi resolution requirement for the image).
- The "Spar colours", red and green, have been used in this image to reinforce brand identity.
- The background is also made up of the Spar lettering

This concept is versatile and expandable as it can be developed into a range by substituting the pepper with other objects.